Segmentation and MORE

It’s impossible to live without segmentation.  White shirts hang next to the blue strip shirts and are worn with tan suits. Blue cheese goes with fruit in a dessert course or blue cheese gets crumbled into a salad. All the toy trucks and cars go into the yellow bin. Socks […]

INTENT – Desire Leads to Commitment

Predictive analytics may be able to improve performance for Tech B2B but it isn’t new. There’s evidence of predictive analytics used during World War II to improve anti-aircraft artillery – 75 years ago.  What is NEW is the idea that Marketing can improve the performance of demand creation by gaining […]