Watching Flowers Grow

I was inspecting my violets for new growth and realized that for me personally – flowers and plants rest my mind. During the last year, when anxiety could have gotten the better of me, I stayed calm and focused by counting new leaves. Everyday I inspected the plants on my […]

DANGER! DANGER! The Reverse Pyramid

Companies often compile what I call the reverse pyramid and use it to direct Marketing activities and spend in order to achieve targeted growth. The thinking goes something like this:  Take the average deal size (ADS) – calculate the average selling price (ASP) – then compute how many MORE ASDs […]