It’s impossible to live without segmentation. White shirts hang next to the blue strip shirts and are worn with tan suits. Blue cheese goes with fruit in a dessert course or blue cheese gets crumbled into a salad. All the toy trucks and cars go into the yellow bin. Socks […]
Marketing Automation
Cha-Ching!! Make the Cash Register Ring
A few weeks ago, I shared some ideas on the meaning of “qualified” and disclosed that I sometimes use a magic wand to create qualified leads. Some contacts are qualified because of the way they “look” – right size company, right vertical, right title lalalala. This is like choosing a […]
The MQL, the Seller and the Magic Wand
Recently, an article in Atlantic Daily written by technology watcher Alexis Madrigal declares the telephone culture of the last century to be dead. According to Madrigal 80 to 90 percent of calls are spam – robocallers leaving messages, cyborg telemarketers, spam callers simply verifying your number is real and working. […]