When I started From the Road, I had a simple goal – share what works. Subscribers are saying that despite all that is new, some basic principles prevail. There are customers looking for more and there are innovative providers – someone and something for everyone. Connecting these two entities is […]
Chief Marketing Officer
The Perfect CMO Cocktail – Shaken Not Stirred
In this episode of From The Road, I share four characteristics of a successful CMO. A frequent question I hear from a CEO is what to look for when hiring a CMO. Sometimes the CEO is considering whether to promote the current VP of Marketing to CMO and invest in […]