Outsmart the Brand Police

A couple of weeks ago we spoke with marketing leader Michaela Dempsey about the brand of her company Scout RFP. The essence of their brand – their relationship with their customers – was a good introduction to brand. This week we’re speaking with Kevin Kerner, CEO of Mighty & True. […]

SCOUT RFP earns the BRAND badge!!

I think you’ll find this episode of the BRAND series to be inspiring and enlightening. The story really illustrates that brand lives in the heart and mind of the customer and resonates in how they connect with your product or service. Before we visit Scout RFP let’s look at two […]