Outsmart the Brand Police

A couple of weeks ago we spoke with marketing leader Michaela Dempsey about the brand of her company Scout RFP. The essence of their brand – their relationship with their customers – was a good introduction to brand. This week we’re speaking with Kevin Kerner, CEO of Mighty & True. The episode with Kevin is the Basic Training on brand.  Kevin talks about the process for creating and refreshing brands and gives guidance on correcting some common brand challenges. CEOs and marketing leaders will benefit from this conversation on creating a brand and the process of branding to create revenue.